Lola Cueto (Mexico City, 1897 - 1978), whose full name was María Dolores Velázquez Rivas, was a writer, puppeteer, painter, printmaker, puppet designer, and cultural promoter. She was part of the first Escuela de Pintura al Aire Libre (Outdoor Painting School) in Santa Anita. In 1919, she married Germán Cueto, an artist with whom she developed an educational project that became part of the cultural initiatives organized by the Ministry of Public Education.

In 1932, she co-founded the theater companies Rin Run, El Nahual, and El Colorín. Throughout her career, she curated significant collections of Mexican folk art, most notably her collection of traditional toys. She actively participated in groups such as the Liga de Escritores y Artistas Revolucionarios (League of Revolutionary Writers and Artists) and in puppet theater companies like El Renacuajo Paseador.

Her work spanned a wide range of disciplines, including the creation of tapestries, masks, puppets, and traditional toys, establishing herself as a key figure in the promotion of art and culture in Mexico.