Alfredo Serrano Lara (Salamanca, Guanajuato 1916 - Querétaro, 1989) moved to the capital in 1936 and entered the former Academia de San Carlos (Academy of Fine Arts of San Carlos), where he studied under the guidance of Manuel Rodríguez Lozano. He had his first solo show in 1937, and in 1942 he had another one at Galería Arte y Decoración (Arts and Decorations Gallery) before participating in the 1945 Salón de Pintura exhibition. He joined the Salón de la Plástica Mexicana (Salon of Mexican Fine Art) in the 1950s, and exhibited work in the 1958 group show of the newly located Galería Kamffer (Kamffer Gallery). In 1959 he participated in the First National Painting Salon at the Museo Nacional de Arte Moderno (National Museum of Modern Art). Between 1973 and 1977, he established and directed the first cultural centers in Querétaro and San Juan del Río. He later oversaw the restoration of the historic Casa de Ecala (House of Ecala) in order to establish the first headquarters of the Casa de Cultura de Querétaro (Querétaro's House of Culture).